• Preparing and editing organizational publications for internal and external audiences, including product & company newsletters, flyers and communications resources.
  • Supporting the liaison between the product teams on getting information and converting to marketing messages and assisting sales teams in effective communication with the clients.
  • Writing advertising copy for use by publication, broadcast or internet media to promote the sale of products and services.
  • Editing and rewriting existing copy as necessary to maintain the level of standards in user education content.
  • Writing articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Measuring and analyzing Web site usage data to maximize search engine returns or refine customer interfaces.
  • Promoting products in online communities through social media -online forum postings, e-mail marketing programs.
  • Managing company social media pages; towards individual and overall reach, create captions/hashtags and social media content, corporate event coverage on social media
  • Monitoring search engine rankings against competitors and optimizing • Creation of new technical blog content for SEO purposes
  • Creation of new website content and update existing content with relevant keywords for organic Search Engine Optimization.

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